Resonate
The Human Element of Marketing.
Overview
Resonate is a consumer intelligence and activation platform that goes beyond traditional demographics and behavioral data to uncover the values, motivations, and psychographics that drive consumer decisions. By combining large-scale survey data with online behavioral data and applying AI and machine learning, Resonate provides a rich, real-time understanding of consumers. This allows marketers to create more personalized and effective campaigns.
✨ Key Features
- AI-Driven Consumer Intelligence
- Psychographic and Values-Based Segmentation
- Real-Time Audience Insights
- Media Activation and Measurement
- National Consumer Study Data
- Custom Research and Modeling
🎯 Key Differentiators
- Focus on the 'why' - consumer values and motivations
- Real-time data and insights
- Seamless integration of insights and media activation
Unique Value: Provides a deeper, more human understanding of consumers, enabling more resonant and effective marketing.
🎯 Use Cases (5)
✅ Best For
- Building advertising campaigns that target consumers based on their personal values
- Understanding the motivations of a competitor's customer base
- Creating personalized website experiences
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Simple social media monitoring
- Small businesses with limited data needs
🏆 Alternatives
Offers a unique focus on values and motivations that is not as central to many other market research and analytics platforms.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (Custom tier)
🔒 Compliance & Security
💰 Pricing
Free tier: NA
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