Parse.ly
The Content Analytics Standard.
Overview
Parse.ly is a content analytics platform that gives creators, marketers, and developers the tools to understand content performance and prove its value. It provides a clear view of how content is performing across channels, including specific support for tracking Google AMP pages. This allows publishers to measure audience engagement on their fast-loading mobile articles and integrate that data into their overall content strategy. Parse.ly was acquired by Automattic, the company behind WordPress.com and Jetpack.
✨ Key Features
- Content performance dashboard (real-time and historical)
- Audience segmentation and analysis
- Conversion tracking and content attribution
- Google AMP and Facebook Instant Articles tracking
- API for data access and integration
- Automated reports and alerts
- SEO and social referral analysis
🎯 Key Differentiators
- Focus on historical data and content lifecycle analysis.
- Powerful API for data integration.
- Part of the Automattic/WordPress.com ecosystem.
Unique Value: Provides deep, actionable insights into content performance across all channels, including AMP, to help creators prove and improve the value of their work.
🎯 Use Cases (4)
✅ Best For
- Tracking detailed engagement metrics for AMP articles.
- Attributing conversions and subscriptions to specific pieces of content.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Companies that do not produce a significant amount of content.
- Users who only need basic website traffic metrics.
🏆 Alternatives
Goes beyond the real-time focus of Chartbeat to provide more in-depth historical analysis and attribution, making it ideal for strategic content planning.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Dedicated Support (All plans tier)
🔒 Compliance & Security
💰 Pricing
✓ 14-day free trial
Free tier: NA
📊 Market Info
Customers: 500+
Total Funding: $13.6M
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