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🔧 AppLovin

AppLovin

The leading mobile marketing platform.

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Overview

AppLovin provides a comprehensive platform that enables mobile app developers of all sizes to market, monetize, analyze, and publish their apps. It combines a powerful mobile ad network, a demand-side platform (MAX), and analytics to help developers acquire users and maximize revenue.

✨ Key Features

  • AppDiscovery (User Acquisition DSP)
  • MAX (In-app Bidding and Monetization)
  • SparkLabs (Creative Optimization)
  • Advanced Analytics
  • AI-based recommendation engine (AXON)

🎯 Key Differentiators

  • Full-stack platform covering marketing, monetization, and analytics.
  • Powerful AI recommendation engine (AXON) for optimizing campaigns.
  • Leading in-app bidding solution (MAX).

Unique Value: A comprehensive, AI-powered platform that provides all the tools mobile app developers need to acquire high-value users and maximize revenue.

🎯 Use Cases (4)

Mobile App User Acquisition App Monetization Creative Testing and Optimization Mobile Game Promotion

✅ Best For

  • Driving profitable user growth for mobile games.
  • Maximizing ad revenue for app publishers through in-app bidding.
  • Optimizing ad creatives for higher conversion rates.

💡 Check With Vendor

Verify these considerations match your specific requirements:

  • Non-app advertising campaigns.
  • Businesses without a mobile app.

🏆 Alternatives

Unity Ads InMobi ironSource

Offers a more integrated, full-stack solution compared to point solutions, combining user acquisition and monetization in a single, powerful platform.

💻 Platforms

Web (for advertisers/publishers) API SDK

🔌 Integrations

All major Mobile Measurement Partners (MMPs) Over 25 ad networks through MAX mediation

🛟 Support Options

  • ✓ Email Support
  • ✓ Dedicated Support (Varies by spend/revenue tier)

🔒 Compliance & Security

✓ GDPR ✓ SSO ✓ GDPR ✓ COPPA

💰 Pricing

Contact for pricing
Visit AppLovin Website →

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