Amazon Advertising
Grow your business with Amazon Ads.
Overview
Amazon Advertising offers a suite of advertising solutions that allow businesses to reach customers at every stage of their journey, from awareness to purchase. Advertisers can promote their products directly on Amazon search results and product pages, as well as across the web through Amazon's demand-side platform (DSP).
✨ Key Features
- Sponsored Products
- Sponsored Brands
- Sponsored Display
- Amazon DSP
- Stores
- Keyword and Product Targeting
🎯 Key Differentiators
- Access to high-intent shoppers at the point of purchase.
- Leverages Amazon's first-party customer data for targeting.
- Ads appear directly within the shopping experience.
Unique Value: Influence customers' buying decisions directly at the point of sale on the world's largest e-commerce platform.
🎯 Use Cases (4)
✅ Best For
- Boosting sales velocity and organic ranking for products sold on Amazon.
- Building brand presence and a dedicated following on the Amazon platform.
- Retargeting users who have viewed products on Amazon.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Businesses that do not sell products on Amazon (though DSP can be used).
- Lead generation for service-based businesses.
🏆 Alternatives
Unlike search engines, Amazon Ads targets users who are actively in a shopping mindset with high purchase intent.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Dedicated Support (Varies by spend tier)
🔒 Compliance & Security
💰 Pricing
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