Amplitude Analytics
The Digital Analytics Platform.
Overview
Amplitude Analytics is a leading product analytics platform that helps businesses understand how users interact with their digital products. It provides deep insights into user behavior, engagement, and retention, enabling product teams to make data-driven decisions and build better products. While not a traditional marketing attribution tool, it is often used for analyzing the user journey post-acquisition.
✨ Key Features
- Event-Based Tracking
- User Segmentation
- Funnel Analysis
- Retention Analysis
- User Timelines
- Behavioral Cohorts
🎯 Key Differentiators
- Deep user behavior analysis capabilities.
- Scalable and performant infrastructure.
- Focus on serving the needs of product teams.
Unique Value: Helps businesses build better products by providing a deep understanding of how users behave and what drives them to convert, engage, and retain.
🎯 Use Cases (5)
✅ Best For
- Identifying the key user behaviors that lead to long-term retention.
- Understanding where users drop off in the onboarding funnel.
- Measuring the impact of new product features on user engagement.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Businesses looking for a primary marketing attribution tool.
- Companies that need to track offline marketing channels.
- Organizations without a digital product (web or mobile app).
🏆 Alternatives
Offers more advanced and flexible user behavior analysis capabilities than traditional web analytics tools.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Dedicated Support (Enterprise tier)
🔒 Compliance & Security
💰 Pricing
✓ 14-day free trial
Free tier: Up to 10 million events per month.
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