AppsFlyer
The world's leading mobile attribution and marketing analytics platform.
Overview
AppsFlyer is a global leader in mobile attribution and marketing analytics. It helps app marketers make better decisions by providing them with a comprehensive suite of measurement and analytics tools. The platform measures and analyzes user acquisition, engagement, and lifetime value, enabling marketers to optimize their campaigns and maximize their ROI.
✨ Key Features
- Mobile Attribution
- Marketing Analytics
- Deep Linking
- Fraud Protection
- Cost Aggregation
- LTV and ROI Reporting
- SKAdNetwork solutions
🎯 Key Differentiators
- Largest market share in mobile attribution.
- Extensive network of integrated partners.
- Strong focus on privacy and security.
Unique Value: Provides a single source of truth for mobile marketers, enabling them to measure and optimize their entire marketing stack with confidence.
🎯 Use Cases (5)
✅ Best For
- Attributing app installs to specific marketing campaigns and media sources.
- Analyzing user behavior within the app to improve engagement.
- Calculating the lifetime value of users acquired from different channels.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Businesses that are not mobile-app-focused.
- Organizations looking for a simple web analytics tool.
- Companies with very small mobile marketing budgets.
🏆 Alternatives
Offers a more comprehensive and widely adopted solution compared to other mobile measurement partners, with a larger network of integrations.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (Enterprise tier)
🔒 Compliance & Security
💰 Pricing
✓ 30-day free trial
Free tier: Zero plan with 12,000 free conversions for the first year.
🔄 Similar Tools in Attribution Analytics
HubSpot Marketing Hub
An all-in-one marketing automation platform with attribution reporting....
Ruler Analytics
Connects marketing-generated leads to actual revenue in your CRM....
Dreamdata
A no-code B2B revenue attribution platform for the entire go-to-market team....
Triple Whale
An e-commerce analytics platform that provides attribution, LTV, and profitability insights....
Rockerbox
A marketing attribution platform for direct-to-consumer (DTC) brands....
Hyros
An ad tracking and attribution platform for digital businesses....