Smaply

The all-in-one journey mapping software.

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Overview

Smaply is a dedicated customer journey mapping tool that helps organizations to visualize and manage the customer experience. It allows teams to create journey maps, personas, and stakeholder maps to gain a shared understanding of the customer's perspective. The platform is designed to centralize CX insights and facilitate collaboration across different departments.

✨ Key Features

  • Customer Journey Mapping
  • Persona Creation
  • Stakeholder Mapping
  • Real-time Collaboration
  • Journey Map Hierarchies
  • Data Integration
  • Customizable Templates
  • Pain Point & Opportunity Management

🎯 Key Differentiators

  • Dedicated journey management features
  • Hierarchical journey mapping
  • Strong focus on CX methodology

Unique Value: Smaply provides a structured and scalable system for managing a complex portfolio of customer journeys, personas, and stakeholder maps, moving beyond generic whiteboarding tools.

🎯 Use Cases (5)

Improving customer experience Product and service design Identifying customer pain points Aligning teams around the customer Digital transformation initiatives

✅ Best For

  • Visualizing customer experiences to identify areas for improvement.
  • Creating detailed customer personas to inform design and marketing strategies.
  • Mapping stakeholder relationships to understand internal and external influences.

💡 Check With Vendor

Verify these considerations match your specific requirements:

  • Simple, one-off diagramming needs
  • Task management

🏆 Alternatives

UXPressia Miro Lucidchart

Compared to general diagramming tools, Smaply offers specialized features for customer experience management, such as dedicated persona and stakeholder mapping tools, and the ability to create a centralized repository of CX insights.

💻 Platforms

Web

🔌 Integrations

Zapier Google Analytics Excel 365 API

🛟 Support Options

  • ✓ Email Support
  • ✓ Live Chat
  • ✓ Dedicated Support (Enterprise tier)

🔒 Compliance & Security

✓ SOC 2 ✓ GDPR ✓ ISO 27001 ✓ SSO ✓ SOC 2 Type 1 ✓ ISO 27001:2022

💰 Pricing

$25.00/mo
Free Tier Available

✓ 14-day free trial

Free tier: 1 personal workspace, 10 maps, 10 personas

Visit Smaply Website →