Ometria
The Customer Data and Experience Platform for Retail.
Overview
Ometria is a platform designed to help retailers increase customer loyalty and lifetime value. It combines the data unification capabilities of a CDP with a cross-channel marketing orchestration platform. By creating a single view of each customer, Ometria allows retailers to send personalized messages across email, mobile, and social channels, tailored to each customer's behavior and preferences.
✨ Key Features
- Customer Data Platform (CDP)
- Cross-channel marketing automation
- AI-powered customer insights and segmentation
- Personalized product recommendations
- Predictive analytics (e.g., churn risk, CLV)
- Retail-specific reporting and analytics
🎯 Key Differentiators
- Retail-specific focus and expertise
- Combines a CDP with a marketing automation platform
- Strong AI and predictive analytics capabilities
Unique Value: Provides retailers with a single platform to understand their customers and create personalized experiences that drive loyalty and growth.
🎯 Use Cases (4)
✅ Best For
- Improving customer segmentation for more effective marketing
- Delivering consistent experiences across multiple channels
- Winning back at-risk customers with targeted campaigns
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Brick-and-mortar analytics
- Deep business intelligence reporting
🏆 Alternatives
Offers a more integrated and retail-focused solution than general-purpose CDPs or marketing clouds.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (Custom tier)
🔒 Compliance & Security
💰 Pricing
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